Monday, June 22, 2009

PETAphor

Che Guevara's granddaughter is not trying to overthrow Senor Uribe, or even protesting the ongoing neoliberal rape of South America. No, that would be banal, I suppose. Instead, she's doing propaganda for the idiots of PETA. True, it's sensual and clever and artful propaganda (I especially like the carrot bandoliers), but Jesus Christ:

NEW YORK — The granddaughter of Cuban revolutionary leader Ernesto "Che" Guevara is at the forefront of another revolution _ for vegetarianism.

Lydia Guevara poses semi-nude in a PETA campaign that tells viewers to "join the vegetarian revolution," said PETA spokesman Michael McGraw.

The print campaign is expected to debut in October in magazines and posters, McGraw said. It will be launched first in Argentina, where Che Guevara was born, and then internationally. PETA approached the 24-year-old in recent months after finding out she was a vegetarian, McGraw said.

In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.

"It very much evokes the tag line of the ad, which is 'Join the vegetarian revolution,'" McGraw said. "It's an homage of sorts to her late grandfather."


Oh, please.

This is why the Left is a total clusterfuck of FAIL: all passion and vitality by its best and brightest is spent in the service of narrow identity issues or outright vanity projects (such as this one).

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